Seppelt Wines

Jealous Rivals - Wine Packaging Illustrations

Studio Duco were commissioned by Seppelt Wines to design a set of wine labels for their Jealous Rivals collection, inspired by the intense rivalries of the Australian Gold Rush era. The brief called for illustrations that captured the spirit of the period, with a focus on detailed linework and a 19th-century aesthetic. The design also needed to incorporate a unique split label, symbolizing the tension between the miners and the Australian landscape.

The illustrations were carefully crafted to reflect the historical period while adding a modern flair. The color palette was selected to evoke the earthy tones of the Gold Rush environment, with rich reds, golds, and browns bringing the design to life.

The final result is a striking label that seamlessly blends storytelling, history, and contemporary design, offering a fresh visual identity that honors Seppelt Wines’ legacy.

Art Direction: Denomination