Etching History: Studio Duco’s Intricate Wine Labels for Seppelt’s 'Jealous Rivals'

BRIEF

Create a series of red and white wine label illustrations that bring to life the rivalries of the Australian Gold Rush era. The designs should emphasize the unique split label format while incorporating intricate line work inspired by traditional early 19th-century etching techniques for an authentic, period-accurate aesthetic.

Shiraz Back Story

Once gold was discovered around 1850, people flocked from all corners of the world to Victoria in search of wealth. This led to over-crowding and friction between rival miners. Friends would sometimes become rivals, sneaking off under the cover of darkness to mine, attempting to find the gold for themselves.

Chardonnay Back Story

In 1850 Victoria, husbands left their wives and families for the goldfields and many never returned. With kids to provide for, women took matters into their own hands. Many became teachers, business owners and in some cases prospectors. In 1854 it was reported that there were 12,660 men on the goldfields of Victoria and 4,023 women showing the men up at their own game. Partners became rivals.